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We all know what this is, right. On-Page SEO is the first thing we can really control as this is all up to us. These are those “factors” that we can do ourselves without having to rely on any external factors (e.g. inbound links, link popularity, domain authority, etc.).
“Killer” Content: Nowadays anyone can set up a website in a matter of minutes and “fill it” with other people’s content by using aggregators, bots and all that bad stuff. Provide content that are useful, informative, helpful, updated and whenever possible, “timeless” or pillar articles. This is all that matters, quality, and uniqueness (your own voice). In addition, pick a posting frequency that suits you best and stick to it. You do not have to write an article everyday (unless you are a news site or something similar), and moreover, you should give time for people to digest the hundreds of blogs they visit every day, before they arrive at yours. Keeping it “fresh” is the key.
Keywords: When it comes to SEO, unfortunately you are really writing for search engines and truth is you should not. This seems contradicting, but you should first write for your readers and then for SEO. To solve this problem, please read this article about the 3 simple steps to SEO writing.
In addition, ensure that the keywords you are targeting for are:
Title: Separated this one for obvious reasons. This is the single most important part of your on-page SEO and should not be neglected. Use attention “grabbing” headlines and make it as unique as possible. Use a combination of your keyword and the common phrase your keyword would be “naturally” used by searchers in within your title tag. In addition, this free report from Chris Garrett gives you some great ideas of 102 Headline Formulas (direct download no optins – free pdf).
Links: Linking to other sources is not only a great way to show your appreciation to others but is also a form of sharing what other have to say about your topic. Many fear that this will drive people away and in my opinion, this is totally the opposite. The positive effects outweigh by a huge margin, to that of the negatives (if any). However, ensure that your outbound links are pointing only to trusted sources and avoid at all cost linking to “bad neighborhood”.
“Killer” Content: Nowadays anyone can set up a website in a matter of minutes and “fill it” with other people’s content by using aggregators, bots and all that bad stuff. Provide content that are useful, informative, helpful, updated and whenever possible, “timeless” or pillar articles. This is all that matters, quality, and uniqueness (your own voice). In addition, pick a posting frequency that suits you best and stick to it. You do not have to write an article everyday (unless you are a news site or something similar), and moreover, you should give time for people to digest the hundreds of blogs they visit every day, before they arrive at yours. Keeping it “fresh” is the key.
Keywords: When it comes to SEO, unfortunately you are really writing for search engines and truth is you should not. This seems contradicting, but you should first write for your readers and then for SEO. To solve this problem, please read this article about the 3 simple steps to SEO writing.
In addition, ensure that the keywords you are targeting for are:
- included in your title (preferably first two words), and tagged <h1>
- included in other title tags (<h2> – <h6>)
- are included within the first 50 – 100 words of you articles
- are linked (anchor text) to other pages within your site relevant to that post
- included in your images using the <alt=””> tag
Title: Separated this one for obvious reasons. This is the single most important part of your on-page SEO and should not be neglected. Use attention “grabbing” headlines and make it as unique as possible. Use a combination of your keyword and the common phrase your keyword would be “naturally” used by searchers in within your title tag. In addition, this free report from Chris Garrett gives you some great ideas of 102 Headline Formulas (direct download no optins – free pdf).
Links: Linking to other sources is not only a great way to show your appreciation to others but is also a form of sharing what other have to say about your topic. Many fear that this will drive people away and in my opinion, this is totally the opposite. The positive effects outweigh by a huge margin, to that of the negatives (if any). However, ensure that your outbound links are pointing only to trusted sources and avoid at all cost linking to “bad neighborhood”.
Posted in: SEO
